Blogs & News +
Industry insights, marketing tips, company news, and our thoughts on everything that exists at the intersection of motorsports, business, marketing, and design.
Six Reasons why the Sahlen Six Hours at the Glen should instead be a Saturday Endurance Classic that Races Into the Summer Night
I think the Sahlen Six Hours should be held on a Saturday, with the green flag dropping at 3PM, and the checkered flying at 9PM. Here’s six reasons why.
Could Your Motorsports Efforts Use a Heavy Dose of Minimalism?
As if motorsports wasn’t loud enough as a sport, some feel the need to create even more noise in their marketing efforts. Here's how to fix it.
Designing Ourselves out of a Job – How Motorsports is benefitting from a new wave of technically proficient designers who know no limits
What previously required a developer, a UI/UX designer, and a marketing personnel is now being carried out at scale by passionate and highly invested individuals within the motorsports industry
Video: The Rebranding of the Formula Race Promotions Series
Learn how we evolved the FRP brand, building out a visual identity, website, and delivering a digital product that renders us obsolete.
A Low Tech, High Impact Racing Decal - In Collaboration with FRP
Our continued involvement with Formula Race Promotions brings a new piece of tech to the grid - race info QR codes.
Bringing a Rebrand to the Formula Race Promotions Series for 2022
Working directly with the series and its competitors to truly evolve the FRP brand for the first time since the series’ inception in 2006.
What will the Future of Motorsports Broadcasting Look Like?
What might the future of motorsports broadcasting look like in 5-10 years time? That's the question we're diving into in the studio's first video.
Welcome to the Studio: A New Video Series by Ikoniqa
Discussing everything at the intersection of motorsports, business, design, marketing, and tech.
Our 2022 Collection of Decals is Out, Including New Studio Edition Designs
From competition use decals, to our new studio edition designs, check out all the new decals in this latest post
Ikoniqa Releases its Updated Logo as the Brand Evolves
For 2022, we have a subtle brand update going into effect, the inclusion of the sub tag “Motorsports Studio” beneath our classic wordmark.
Strategy as a Service in Motorsports: Why it’s high value, what it entails, and why you should apply it
Race strategy is a vital component to winning on track. But are we applying that same strategic rigor and fine detail off track?