March 9, 2022

Bringing a Rebrand to the Formula Race Promotions series for 2022


Since 2019, Ikoniqa Motorsports Studio has worked directly with the Formula Race Promotions series both as a manager of their web presence, and also as a supporting series sponsor. In 2022, you’ll experience our presence more than ever.

The first and most obvious update Ikoniqa is bringing is anew brand identity to the series. We worked directly with the series and its competitors to truly evolve the FRP brand for the first time since the series’ inception in 2006. This brand evolution will bring greater marketing utility to the series, and cement a visual identity for years to come. We'll have a full portfolio piece on our works page later this month showcasing the rebrand in far more detail.

In conjunction with the rebrand is a new website too, set to launch in mid-March. Although Ikoniqa was responsible for the current FRP site, this site was just a modern transcription of their original website from 2008. Our 2019 rebuild of their site made data management far faster and easier, as well as made active site changes executable in minutes vs hours or days. Though this site was functionally sound, it was devoid of a real brand, and it was also quite expansive with dozen upon dozens of unique pages, thus hampering the user experience. The new site will bring to life the new FRP brand, while simultaneously providing a much faster and more intuitive user experience. Additional tech will also be introduced in conjunction with the new site too (stay tuned).

And lastly, as you might expect, you’ll also spot our signature teal decals on all cars for 2022 as we enter our third straight year as supporting partners of the series. The 2022 Formula Race Promotion season kicks off at CarolinaMotorsports Park on April 1st.

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