In this video, I recap the rebranding of the Formula Race Promotions Series! This project was all about building a better marketing machine. This included everything from designing a far more efficient back end system, to creating a more resilient brand identity for the series. It was all way too much fun.
Learn more about the project - https://www.ikoniqa.com/work
As if motorsports wasn’t loud enough as a sport, some feel the need to create even more noise in their marketing efforts. Here's how to fix it.
What previously required a developer, a UI/UX designer, and a marketing personnel is now being carried out at scale by passionate and highly invested individuals within the motorsports industry