About the Studio

Ikoniqa was founded by designers Samuel Pawlak and Joshua Long in Historic Lancaster City, Pennsylvania in 2018. Today, the company is headed primarily by Pawlak and a small but passionate team of designers and marketing professionals who all share the same love for racing as our clients.

Whether you're a brand or business that's involved in motorsports, a pro racing team, racing circuit, or a well established racing series, our creative team is here to listen, strategize, and ultimately execute on your business goals.

Our mission within motorsports is to educate and inspire the racing community while becoming a leading digital studio in the space by creating nothing short of exceptional work for our clients and partners.  This drive stems from our deep knowledge of the motorsports industry, vast experience in design and marketing, and of course our unwavering love of racing.