Our number one goal with this program is to help educate and inspire younger racers who are climbing the ranks by running the team 100% off of sponsorship we obtain, and then openly documenting/blogging on exactly how we secured and implemented said sponsorship such that others may be able replicate and learn from our success (or maybe failure...we haven't exactly done anything like this before). We're going to be totally transparent in who we partner with, what our sponsorship entails, what our running costs are, and how big of a profit we turn for the team as we aim not only to meet our budget, but to surpass it! No pay drivers, no outside funding, just a passion for racing and some marketing know-how.
Check our racing blog below for the latest info!
Ikoniqa Racing is pleased to announce our first supporting sponsor, 34 Motorsports - Auto Racing Safety Equipment
We've just launched our first email list! Sign up for a free copy of our own race program planner for use in your own racing endeavors!
Yup, that’s right. We’re formalizing our own racing program, and practicing what we preach. However, this is going to be the most unusual racing program you’ve ever seen come together…
What to ask, plus by far the most important question you should be asking your prospective sponsors and partners.
There's no perfect playbook for how to reach out to a prospective sponsorbut there are most certainly some solid tips we can provide in the form of things you should definitely do, and things you should definitely not do...
A fictional B2B sponsorship example we’ve created to help spark your creativity as a driver.
For Pt. 2 of our sponsorship series, we're covering how to spot businesses that make a good fit for your racing efforts. By no means are we discouraging reaching out to as many businesses as you can, however, you're first targets should fit the following criteria...
Below is our live status bar showing how close we are to hitting our race budget through sponsorship. This budget includes the cost of a new racing kart, all the required gear, a trailer, travel costs, and entry fees. Our goal is to turn a profit, so we'll have to not only hit, but surpass the 15K mark. We'll use our