Our number one goal with this program is to help educate racers who are climbing the ranks by attempting to run the team mainly off of sponsorship we obtain, and then openly documenting/blogging on exactly how we secured and implemented said sponsorship such that others may be able replicate and learn from our success (or maybe failure...we haven't exactly done anything like this before). We're going to be totally transparent in who we partner with, what our sponsorship entails, what our running costs are, and how big of a profit we turn for the team as we aim not only to meet our budget, but to surpass it! Regardless of the program's success, or lack thereof, we hope the information and learnings published become a valuable resource for all aspiring drivers out there.
Check our racing blog below for the latest info!
As Ikoniqa’s first ever karting season kicks off this Friday at Pittsburgh International Race Complex, I wanted to put out an update regarding the experience thus far, written from my own perspective
Ikoniqa Racing is pleased to announce our first supporting sponsor, 34 Motorsports - Auto Racing Safety Equipment
Below is our live status bar showing how close we are to hitting our race budget through sponsorship. This budget includes the cost of a new racing kart, all the required gear, a trailer, travel costs, and entry fees. Our goal is to turn a profit, so we'll have to not only hit, but surpass the 15K mark.