Our work with L.A. Honda World Racing centered around bringing to life a digital identity for the team, developing and launching their new site, and creating an experience that guides users through all facets of what the team has to offer.
Digital identity guidelines for web use - Using the team's existing color palette to create hierarchy among different racing classes (TCA, TC, & TCR). The frosted glass effect used throughout the site created additional real estate which we utilized to highlight team parters and convey important information in clean and professional fashion
UI & UX Design
Inspiration for the user interface was drawn from popular racing video games, namely games such as Gran Turismo, as we aimed to create a familiar and inviting experience for prospective drivers.
Ikoniqa currently manages the new website in collaboration with L.A. Honda World Racing's marketing team. View the site for yourself via the link below...